A degree qualification will certainly help but ultimately talent is probably more important alongside organization skills. Proficiency in key programmes such as Quark, Photoshop and Illustrator are essential. It would be prudent to go on training course to keep on top of new products as this is an ever-growing market. [Read more...]
No doubt a good logo is distinctive, appropriate, practical, graphic, simple and direct. Five principles to guarantee you achieve these aspects are:
- Keep it simple [Read more...]
A corporate design is the public image and the identity or ‘persona’ of a corporation/business, designed to harmonise with and facilitate the business objectives. It is usually visually evident in the branding and the use of trademarks and combines the title and/or logo and any supporting strap-lines to immediately identify who the company is and where it is going. The design is typically applied through colour palettes, typefaces, page layouts for continuity and brand recognition across all physical, web and electronic manifestations of the brand. [Read more...]
It is always good to reassess some of the myths and misconceptions in the world of web design. Below are some of the common top 10 I have come across via Google search. [Read more...]
- The renowned Coca-Cola logo design was not made from a typeface but was originally prepared using a handwriting style now known as Spencerian Script. [Read more...]
If you ask five people in a room to define graphic design, you would probably get five different definitions. The correct definition according to Wikipedia is the process of carefully selecting and classifying words, images and messages into a form that communicates and influences its audience. Further, it is a creative process referring to a number of artistic and professional disciplines that concentrate on visual communication and presentation. Various methods are used to create and combine words, symbols and images to form a visual representation of ideas and messages. Graphic design often refers to both the process of (designing) by which the communication is created and the products (design) are generated. The end result should be to produce a desirable impact. [Read more...]
According to Wikipedia, “No generally-accepted definition of ‘design’ exists and the term has different connotations in different fields.” However, it is a fact that design links creativity with innovation and necessitates research, thought, aesthetics, function, economics and social aspects. There’s no denying that design shapes ideas and converts them into practical and attractive propositions. It’s evident all around us. What though merits a good design? In my opinion a good design is when the look of something is combined perfectly with its function.
So why design?
- Design is recognised as key to good business ethics.
- Design is good for a business to help sustain a competitive edge in the economic market.
- A positive link is recognised between investment in design and profitability.
.Design fosters innovation through branding tools
- Most common businesses’ use of design is for marketing
Does it matter?
All designers have individual talents and different methods of approach but there are some general commonalities to all designers which determine how the design process of thinking and possibilities become distinct objectives. The process involves: discovery, definition, development and delivery.
So said ‘Issey Miyake the famous fashion designer, “Design is not for philosophy, it’s for life”…. the same is true through several areas of design disciplines including: corporate branding, website, digital, editorial, graphic, retail, print, packaging and product.