According to Wikipedia, “No generally-accepted definition of ‘design’ exists and the term has different connotations in different fields.” However, it is a fact that design links creativity with innovation and necessitates research, thought, aesthetics, function, economics and social aspects.  There’s no denying that design shapes ideas and converts them into practical and attractive propositions. It’s evident all around us.  What though merits a good design? In my opinion a good design is when the look of something is combined perfectly with its function.

So why design?

• Design is recognised as key to good business ethics.

• Design is good for a business to help sustain a competitive edge in the economic market.

• A positive link is recognised between investment in design and profitability.

.Design fosters innovation through branding tools

• Most common businesses’ use of design is for marketing

Does it matter?

All designers have individual talents and different methods of approach but there are some general commonalities to all designers which determine how the design process of thinking and possibilities become distinct objectives.  The process involves: discovery, definition, development and delivery.

So said ‘Issey Miyake the famous fashion designer, “Design is not for philosophy, it’s for life”…. the same is true through several areas of design disciplines including: corporate branding, website, digital, editorial, graphic, retail, print, packaging and product.