- The renowned Coca-Cola logo design was not made from a typeface but was originally prepared using a handwriting style now known as Spencerian Script.
- The first recognised visual communication supported with pictograms and symbols was found between 15,000-10,000 BC in Southern France.
- The first website of the internet was info.cern.ch/ launched in 1992 and still active today.
Do’s and Don’ts to Graphic Design
- stick to simple, clean and modern fonts that are easy to read
- avoid using too many different fonts in one design
- strive to attract attention to the audience with imagery that portrays the message clearly. Often it’s the images and not the text content that catches people’s attention
- apply the ‘KISS’ principle – Keep it simple, stupid. Too much text and imagery detracts from the message. Remember: less is more
- keep up to date with current trends but always maintain your own style
- make a habit of picking up promotional material, catalogues, brochures from other organisations around you; surf the web and look at other designer’s websites
- before embarking on a design, research your target audience, age, gender and nature of the subject. Look at what’s already out there and aim for that general direction in your design.