It’s true to say that Web design has become by far the most celebrated area of design in this modern world platform. Businesses recognise it is critically important to have a website that sets them apart from competitors as well as marketing to potential customers.
Web design involves determining the purpose of a website and how it functions. The website name is the fundamental part of the identity process, your home on the internet, so the most important aspect of web design is determining a name. Key words, readability and extensions are important when choosing a name as it will have an impact on how human visitors and search engines discover your site, so ensure it is memorable, easy to spell and relevant.
The website name, functionality and purpose should fulfil the following criteria:
(a) Attracting new visitors via email marketing, advertisements, product information and business partners, sell products/services
(b) Engaging with visitors and call them to action
(c) Driving more business
(d) Reflecting and enhancing brand values
(e) Targeting the market: global, national, local, business, consumer
(f) Having prime position at the top of search engines
(g) Offering interactive games, video content, social networking, blogs options